MATT FLUEGEL Art Director
We created an entire section of the WSJ. Business Impressions was an advertising piece that used pre-existing business articles small business owners would find interesting. The ad space in Business Impressions was entirely used to launch OfficeMax IMPRESS print and document. Each ad showcased products or services that a customer could get at IMPRESS. From high-speed copying and business card design and printing to large format printing and stamp making we covered it all.
The campaign was awarded a Silver RACie (Retail Award for Creative Innovation and Excellence) by RAMA (Retail Advertising and Marketing Association)