HealthPartners Clinics

I created these two direct mail pieces to help people find a HealthPartners Doctor in their area and to find health insurance for their adult children. The town square piece used the same art work as the animated banner ads in the same campaign. The idea of using the colorful and fun image was to have people interact and look at the piece longer than most pieces of mail they get and hopefully use the call to action.

The second direct mail piece used a decoder to accomplish the same desire of having a person interact with the card and decide to visit the website to find out more information. I hid the bullet points under a layer of repeated HealthPartner logos. Once a person punched out the decoder they were able to read the information.