This campaign was used to increase ink sales at OfficeMax stores nationwide. Media buys included print, website banner ads and radio.

Print ads were awarded gold and published in the 2009 Graphis Advertising Annual.

In-Store Poster campaign for OfficeMax IMPRESS.

Awards:

Awarded Gold and published in the 2009 Graphis Advertising Annual.

Awarded a Gold Hermes Creative Award in 2008

OfficeMax is a sponsor of the annual Hustle Up The Hancock. A staircase climb to raise funds for the American Lung Association of Chicago. We created these scent sample cards to handout to participates to let everyone know what the scent of clean air could smell like. The vials were empty and this idea won an award for creativity.

Copy:

Cover: you’ve never experienced PURITY

Inside: The American Lung Association of Chicago is working hard to improve the quality of the air we breathe. OfficeMax is a proud sponsor of the 10th annual Hustle Up The Hancock & The American Lung Association of Chicago.

Awarded by Create! Magazine 2007

Children’s Hospital and Clinics of Minnesota had just updated the patient’s room in the Minneapolis Hospital based on ideas from a youth advisory council. We developed website that allowed visitors to explore the rooms, learn more about each part of the room and even drive the visitor to an online giving store so they could purchase items to be used in rooms like they saw in the tour. The website was so successful we were asked to make additional websites for the clients Cardiac Lab and their E.R. and Trama Center.

UnitedHealthCare asked for a logo design for their intranet communication portal ignite.

Deluxe Corporation rolled out a new service for small business owners that allowed small business owners to get help designing logos, websites and apparel.

Media space purchased included Newspaper and OOH.

POP Window Cling for Mexi Rolls.

E-mail coupons

Print Campaign for Venture Bank’s Small Is Powerful Campaign.

Nick or Treat :30

We were asked to create a television spot for Nick or Treat at MOA. The budget was low and we couldn’t shoot a new concept. Our solution was to use the existing Grand Opening spot the agency did for the client and add costume masks to the children. This twist made the spot new because the kids were excited to attend this Halloween event and not just the Grand Opening of the park. I worked with Drive Thur Productions to photograph the masks and editing the image into the footage seamlessly.

Rides :30

Using existing footage I selected the music and worked with Drive Thur to edit and create this energetic television spot for Nickelodeon Universe.

We created various size banner ads to help people find a HealthPartners Clinic in their area. The people in the town square were fully animated upon consumer engagement and once you found the Doc she appeared in the next screen where you could click on the button to enter your zip code.

We created an entire section of the WSJ. Business Impressions was an advertising piece that used pre-existing business articles small business owners would find interesting. The ad space in Business Impressions was entirely used to launch OfficeMax IMPRESS print and document. Each ad showcased products or services that a customer could get at IMPRESS. From high-speed copying and business card design and printing to large format printing and stamp making we covered it all.

The campaign was awarded a Silver RACie (Retail Award for Creative Innovation and Excellence) by RAMA (Retail Advertising and Marketing Association)

I created these two direct mail pieces to help people find a HealthPartners Doctor in their area and to find health insurance for their adult children. The town square piece used the same art work as the animated banner ads in the same campaign. The idea of using the colorful and fun image was to have people interact and look at the piece longer than most pieces of mail they get and hopefully use the call to action.

The second direct mail piece used a decoder to accomplish the same desire of having a person interact with the card and decide to visit the website to find out more information. I hid the bullet points under a layer of repeated HealthPartner logos. Once a person punched out the decoder they were able to read the information.

This is a collection of photographs taken by New York based photographer Christopher Lynch. I led the art direction and the look and feel of this photoshoot for a loyalty program card from OfficeMax called MaxPerks.

Influencer media campaign for Love Your Melon. Shot and Art Directed on locating in Lutsen, MN and the North Shore. Images were used for gaining Instagram followers as well as for use in agency mood boards and marketing strategy posts on Instagram for the benefits of using Influencer Marketing in a campaign.